Style Guide + Messaging
Communications
According to the American Marketing Association, as well as many other reputable marketing professionals, when writing content, it's best to keep it around an 8th-grade reading level. Keep it easy to read and easy to scan by using as few words as possible and common vocabulary.
When using a graphic with text, remember to include the text in addition to the graphic for accessibility.
The Organization
Crosby Scholars Community Partnership
refers to the Crosby Scholar Program on first reference.
Crosby Scholars Program
refers to the Program on second reference or interchangeably.
the Program
refers to Crosby Scholars Community Partnership or Crosby Scholars Program in casual references.
The Students
Crosby Scholars
refers to the students in the Program on first reference.
Scholar(s) or Student(s)
refers to the students in the Program on second reference. Scholar(s) is preferred.
Crosby Scholars [Grade Level]
student grade levels are listed second when referring to a scholar individually, but should be listed first when identifying a group.
Individual Example: Crosby Scholars senior, Crosby Scholars junior, Crosby Scholars sophomore, Crosby Scholars freshman, Crosby Scholars eighth grader.
Group Example: 9th grade Crosby Scholars, Middle School Crosby Scholars, Senior Crosby Scholars
The Programs
Crosby Scholars Academy
refers to the requirement for Crosby Scholars, even when talking about multiple topics.
Crosby Scholars Student/Parent Portal - NEW NAME COMING SOON!
is the name of the system where students and parents receive information from the Program. On most references it is acceptable to use Crosby Scholars Student Portal. Do NOT abbreviate to CSSP, Portal or Student Portal.
Other Helpful Guides + Language
Official High School Names
Simon G. Atkins Academic & Technology High School
Carter G. Woodson School
Carver High School
Early College of Forsyth
East Forsyth High School
Robert B. Glenn High School
John F. Kennedy High School
Middle College of Forsyth
Mount Tabor High School
North Carolina Leadership Academy
North Carolina Virtual Academy
North Forsyth High School
Parkland IB Magnet High School
Quality Education Academy
Ronald W. Reagan High School
R.J. Reynolds High School
University of North Carolina School of the Arts
Walkertown High School
West Forsyth High School
Winston-Salem Preparatory Academy
WS/FCS Virtual Academy
Official UNC System Names
This guide was provided by the UNC System VP for Communications. The absence of at for some institutions is a branding decision made at the campus level. Similarly, NC State chooses not to spell out North Carolina.
Appalachian State University
East Carolina University
Elizabeth City State University
Fayetteville State University
North Carolina Agricultural and Technical State University (North Carolina A&T State University)
North Carolina Central University
NC State University
University of North Carolina Asheville
University of North Carolina at Chapel Hill
University of North Carolina at Charlotte
University of North Carolina at Greensboro
University of North Carolina at Pembroke
University of North Carolina Wilmington
University of North Carolina School of the Arts
Western Carolina University
Winston-Salem State University
North Carolina School of Science and Mathematics
Crosby Scholars Website
is the program website. Website is spelled as one word, not two.
Login
is a noun. Example: Use your login when checking the Student Portal.
Log in
is a verb. Example: My Crosby Scholars Student Portal is useful when I regularly log in to check it.