Style Guide + Messaging


According to the American Marketing Association, as well as many other reputable marketing professionals, when writing content, it's best to keep it around an 8th-grade reading level. Keep it easy to read and easy to scan by using as few words as possible and common vocabulary.

When using a graphic with text, remember to include the text in addition to the graphic for accessibility.

The Organization

Crosby Scholars Community Partnership

refers to the Crosby Scholar Program on first reference.

Crosby Scholars Program

refers to the Program on second reference or interchangeably. 

the Program

refers to Crosby Scholars Community Partnership or Crosby Scholars Program in casual references. 

The Students

Crosby Scholars

refers to the students in the Program on first reference.

Scholar(s) or Student(s)

refers to the students in the Program on second reference. Scholar(s) is preferred. 

Crosby Scholars [Grade Level]

student grade levels are listed second when referring to a scholar individually, but should be listed first when identifying a group.

Individual Example: Crosby Scholars senior, Crosby Scholars junior, Crosby Scholars sophomore, Crosby Scholars freshman, Crosby Scholars eighth grader.

Group Example: 9th grade Crosby Scholars, Middle School Crosby Scholars, Senior Crosby Scholars

The Programs

Crosby Scholars Academy

refers to the requirement for Crosby Scholars, even when talking about multiple topics.

Crosby Scholars Student/Parent Portal - NEW NAME COMING SOON! 

is the name of the system where students and parents receive information from the Program. On most references it is acceptable to use Crosby Scholars Student Portal. Do NOT abbreviate to CSSP, Portal or Student Portal. 

Other Helpful Guides + Language

Official High School Names

Simon G. Atkins Academic & Technology High School

Carter G. Woodson School

Carver High School

Early College of Forsyth

East Forsyth High School

Robert B. Glenn High School

John F. Kennedy High School

Middle College of Forsyth

Mount Tabor High School

North Carolina Leadership Academy

North Carolina Virtual Academy

North Forsyth High School

Parkland IB Magnet High School

Quality Education Academy

Ronald W. Reagan High School

R.J. Reynolds High School

University of North Carolina School of the Arts

Walkertown High School

West Forsyth High School

Winston-Salem Preparatory Academy

WS/FCS Virtual Academy

Official UNC System Names

This guide was provided by the UNC System VP for Communications. The absence of at for some institutions is a branding decision made at the campus level. Similarly, NC State chooses not to spell out North Carolina.

Appalachian State University

East Carolina University

Elizabeth City State University

Fayetteville State University

North Carolina Agricultural and Technical State University (North Carolina A&T State University)

North Carolina Central University

NC State University

University of North Carolina Asheville

University of North Carolina at Chapel Hill

University of North Carolina at Charlotte

University of North Carolina at Greensboro

University of North Carolina at Pembroke

University of North Carolina Wilmington

University of North Carolina School of the Arts

Western Carolina University

Winston-Salem State University

North Carolina School of Science and Mathematics

Crosby Scholars Website

is the program website. Website is spelled as one word, not two.


is a noun. Example: Use your login when checking the Student Portal.

Log in

is a verb. Example: My Crosby Scholars Student Portal is useful when I regularly log in to check it.